Belstaff announces a new land speed world record attempt

The modern lifestyle brand is teaming up with Triumph to break the motorcycle land speed record. The aim is to exceed the current record that stands at 376.363 mph, using a purpose-built 1,000 bhp Triumph Infor Rocket Streamliner ridden by multiple speed record holder Guy Martin.

The record attempt will take place at the Bonneville Speedway, Bonneville Salt Flats, Utah on 22-25 August 2016.

Both Belstaff and Triumph have previous connections with land speed racing. Belstaff was founded in 1924, the same year Malcolm Campbell set a world land speed record of 146.16 mph (235.22 km/h) on this Welsh stretch of sand in his Sunbeam 350HP car Blue Bird.

Triumph has a history of breaking the land speed record, holding the title of ‘World's Fastest Motorcycle’ between 1955 to 1970 – with the exception of a brief 33-day period. Today's record – held since 2010 by Rocky Robinson riding the Top Oil-Ack Attack streamliner – sits at 376.363 mph (605.697 km/h).

Guy Martin commented: “I can’t wait to take the Triumph Infor Rocket Streamliner onto the salt at Bonneville for the first time this summer. The Triumph engineers have built an amazing machine, giving us the very best chance to beat the two-wheeled land speed record in August.”

Guy will be dressed in a custom-made Belstaff branded race-suit, and the engineers and team will be dressed in Belstaff.

Belstaff dresses Rebecca for some of her public engagements, adding to its motorsport connections. It has dressed her for numerous television appearances and live event hosting including Goodwood TV and BBC.